Unlocking the Future: A Comprehensive Guide to Navigating AI in Business
Learn from real cases and discover AI's potential and risk mitigation strategies for a brighter business future.
I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
Unlocking the Future: A Comprehensive Guide to Navigating AI in Business
Embracing the future: Key trends shaping modern-day operations
Build stronger Client Relationships: 5 ways to become a Trusted Advisor
A framework for competitive strategy: How to use the Five Forces analysis
Top 3 CMO focus areas for 2021
Two approaches to project management you should know
Marketing strategy for the corona era
Thoughts on Digital Transformation during COVID-19
3 questions to answer, when developing marketing strategy
How to develop sustainable competitive advantage
3 principles of Lean Management
How to develop a Digital Strategy
The role of strategy in business
Behavioral Science: The strengths of communicating your flaws
10 steps to becoming successful with Employee Advocacy
A new sales imperative: B2B selling in the Age of the Informed Consumer
Take-aways from KFC's masterclass in crisis communication
Brand Bravery – a key to creativity in advertising
Disruption: Adding value to an overused buzzword
How to solve internal communication challenges in a global setting