Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
Top 3 CMO focus areas for 2021
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Marketing strategy for the corona era
Thoughts on Digital Transformation during COVID-19
3 questions to answer, when developing marketing strategy
How to develop sustainable competitive advantage
3 principles of Lean Management
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The role of strategy in business
Behavioral Science: The strengths of communicating your flaws
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A new sales imperative: B2B selling in the Age of the Informed Consumer
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Disruption. Adding value to an overused buzzword
Internal communication challenges in a global setting
How to communicate during a crisis