Mark Hallander
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
- 14. jul. 2020
- 5 min
Two approaches to project management you should know
Project management is vital to deliver successful results, but what is the best way forward? Here's two concrete approaches.
Mark Hallander
- 11. jun. 2020
- 5 min
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
Mark Hallander
- 7. maj 2020
- 7 min
Thoughts on Digital Transformation during COVID-19
COVID-19 has accelerated our digital transformation. How is that even possible and what can we learn from it?
Mark Hallander
- 15. apr. 2020
- 3 min
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
Mark Hallander
- 19. mar. 2020
- 8 min
How to develop sustainable competitive advantage
Learn how to use the VRIO framework to discover and develop sustainable competitive advantage.
Mark Hallander
- 4. sep. 2019
- 3 min
3 principles of Lean Management
Lean is about how we look at things to make continues improvement. I give you 3 principles that could change the way you do business.
Mark Hallander
- 2. sep. 2019
- 5 min
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
Mark Hallander
- 2. aug. 2019
- 3 min
The role of strategy in business
How can you tell if you have an effective and sustainable strategy? I collect best practices on how to work with Corporate Strategy.
Mark Hallander
- 22. jul. 2019
- 3 min
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
Mark Hallander
- 22. jul. 2019
- 5 min
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
Mark Hallander
- 21. jul. 2019
- 4 min
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Mark Hallander
- 6. jul. 2019
- 3 min
Take-aways from KFC's masterclass in crisis communication
More than 750 restaurants had to close within 24 hours due to missing chicken. What can we learn from KFC's clever response?
Mark Hallander
- 1. jul. 2019
- 4 min
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
Mark Hallander
- 9. jun. 2019
- 4 min
Disruption. Adding value to an overused buzzword
A word used with a fierce frequency, but what is disruption really and how can we deal with it?
Mark Hallander
- 9. jun. 2019
- 4 min
Internal communication challenges in a global setting
Communication in a cross-cultural setting can be difficult. How do we communicate on a shaky foundation of cultural diversity?
Mark Hallander
- 9. jun. 2019
- 5 min
How to communicate during a crisis
Crisis management is a tough and chaotic discipline. How do you act and communicate when disaster strikes?
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