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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Branding vs. Marketing: What’s the difference, and why does it matter?
Discover the key differences between branding and marketing. Learn how they work together to drive loyalty, trust, and business success.
How Puma turned a public slip-up into marketing gold
When a PR disaster struck, Puma turned it into marketing gold. Here’s how they bounced back with humor, speed, and authenticity.
Navigating the evolving marketing landscape: Trends and strategies for success
From the rise of new technologies to changing consumer behavior, learn how to navigate these shifts and adapt your marketing strategy.
10 ways to make terrible branded content
Learn how to avoid the most common traps when working with branded content.
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
5 digital marketing trends to implement in the new year
As marketers, we need to keep relevant in a world that is constantly innovating. These trends could shape the landscape in 2021.
4 great summer reads for marketing professionals
Get input on how to generate creative ideas, grow your brand, design your service experience and sell your solution.
3 strategies for B2B lead generation
Which strategies should you incorporate to create a consistent flow of qualified leads for your B2B business?
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
How to work with strategic insights
While insights can make your communication impactful, they are by no means easy to establish. Here's how to do it.
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
Building a new Customer Journey model
How can we work strategically with the customer journey to create relevant data-driven communication?
Why brand authenticity is important
Consumers have gone tired of ads. The negative trend calls for truly authentic communication, but how do you achieve it?
What you should be sharing on LinkedIn
Posting engaging content is your opportunity to present yourself as an expert in your industry, so what should you be sharing?
Top 5 trends for digital marketing in 2020
Digital marketing is changing every single day. Looking into 2020, which trends should you look out for in the coming year?
10 headlines that convert on social media
On social media, we have 3 seconds to catch the attention of our target audience. But how do we do that? Here are 10 converting headlines.
5 best free digital marketing tools
The list of tools to use within the field of digital marketing is somewhat endless. Which ones should you use? Here are 5 free tools.
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
10 advanced LinkedIn hacks you should know
LinkedIn is a great tool used for personal branding, recruitment and sales. Here are 10 advanced hacks to improve your networking.
From product to corporate branding and beyond
What are the practical implications of the way branding has developed? I look into the literature and give you 3 points for action.
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