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  • Forfatters billedeMark Hallander

Build stronger Client Relationships: 5 ways to become a Trusted Advisor

In B2B advisory, building strong relationships with clients is crucial. But to truly become a trusted advisor, you need to go beyond just providing advice - you need to build rapport with your clients. Building rapport means establishing a personal connection with your clients, getting to know them on a deeper level, and gaining a better understanding of their goals and priorities. When you build strong relationships with clients, they are more likely to turn to you for guidance and support, and to trust your advice.

#Clientrelationship #Stakeholdermanagement #Trustedadvisor

Here are four key strategies for building rapport with your clients:

1. Focus on understanding their business

To build rapport with your clients, it's essential to understand their business inside and out. This means taking the time to learn about their industry, their competitors, and their challenges. By demonstrating your knowledge of their business, you can establish yourself as a valuable resource and a trusted advisor. Consider doing research on their industry, attending industry conferences or events, or asking your clients for information about their business. The more you know about their business, the better equipped you will be to provide tailored advice that meets their specific needs.

2. Be proactive in your communication

Proactively reaching out to your clients and sharing your insights and knowledge is a great way to build rapport. Consider sending regular updates on industry news and trends, or offering to schedule check-ins to discuss their business goals and challenges. By taking a proactive approach to communication, you can position yourself as a thought leader and an invaluable partner to your clients. Make sure to tailor your communication to your client's preferences. Some may prefer email updates, while others may prefer phone calls or in-person meetings.

3. Listen carefully to their concerns

Effective communication is a critical component of building rapport. Take the time to actively listen to your clients and understand their concerns and needs. By asking thoughtful questions and gathering detailed information, you can provide targeted and effective advice that addresses their unique situation. Show genuine interest in your clients' business and their goals. Be patient and empathetic as you listen to their concerns, and provide actionable advice that demonstrates your expertise.

4. Demonstrate your expertise

Demonstrating your expertise is another key component of building rapport with clients. Stay up-to-date on industry news and trends, and be prepared to share your insights and knowledge. Consider writing blog posts or whitepapers on industry topics, or sharing relevant news articles with clients to demonstrate your understanding of the latest developments. Make sure to also share examples of successful projects you have completed with similar clients in the past. This will not only showcase your expertise but also build trust with your clients.


In conclusion, building rapport with clients is a crucial component of becoming a trusted advisor in B2B advisory. By focusing on understanding their business, being proactive in your communication, listening carefully to their concerns, and demonstrating your expertise, you can establish yourself as a valuable partner and trusted advisor. Implement these strategies in your advisory practice, and watch as your relationships with clients grow stronger over time.

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