Mark Hallander
10 ways to make terrible branded content
Learn how to avoid the most common traps when working with branded content.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
- 12. aug. 2020
- 4 min
4 great summer reads for marketing professionals
Get input on how to generate creative ideas, grow your brand, design your service experience and sell your solution.
Mark Hallander
- 11. jun. 2020
- 5 min
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
Mark Hallander
- 2. maj 2020
- 4 min
How to work with strategic insights
While insights can make your communication impactful, they are by no means easy to establish. Here's how to do it.
Mark Hallander
- 15. apr. 2020
- 3 min
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
Mark Hallander
- 2. apr. 2020
- 7 min
Building a new Customer Journey model
How can we work strategically with the customer journey to create relevant data-driven communication?
Mark Hallander
- 30. mar. 2020
- 5 min
Why brand authenticity is important
Consumers have gone tired of ads. The negative trend calls for truly authentic communication, but how do you achieve it?
Mark Hallander
- 22. jul. 2019
- 3 min
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
Mark Hallander
- 6. jul. 2019
- 4 min
5 learnings from Brand of the Year: Burger King
I take a look at Burger King's advertising development and present brand recommendations from their Global CMO.
Mark Hallander
- 6. jul. 2019
- 3 min
Take-aways from KFC's masterclass in crisis communication
More than 750 restaurants had to close within 24 hours due to missing chicken. What can we learn from KFC's clever response?
Mark Hallander
- 1. jul. 2019
- 4 min
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
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