Mark Hallander
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
- 26. sep. 2020
- 4 min
3 tips for starting a new job
How do you create a platform for success when starting a new job? I will take you through my learnings.
Mark Hallander
- 14. jul. 2020
- 5 min
Two approaches to project management you should know
Project management is vital to deliver successful results, but what is the best way forward? Here's two concrete approaches.
Mark Hallander
- 7. maj 2020
- 7 min
Thoughts on Digital Transformation during COVID-19
COVID-19 has accelerated our digital transformation. How is that even possible and what can we learn from it?
Mark Hallander
- 19. mar. 2020
- 8 min
How to develop sustainable competitive advantage
Learn how to use the VRIO framework to discover and develop sustainable competitive advantage.
Mark Hallander
- 4. sep. 2019
- 3 min
3 principles of Lean Management
Lean is about how we look at things to make continues improvement. I give you 3 principles that could change the way you do business.
Mark Hallander
- 11. aug. 2019
- 5 min
Creating a feedback-oriented organization
Feedback is a tool to turn good behavior into great behavior. I give you a framework for applying it in your organization.
Mark Hallander
- 2. aug. 2019
- 3 min
The role of strategy in business
How can you tell if you have an effective and sustainable strategy? I collect best practices on how to work with Corporate Strategy.
Mark Hallander
- 1. aug. 2019
- 5 min
From product to corporate branding and beyond
What are the practical implications of the way branding has developed? I look into the literature and give you 3 points for action.
Mark Hallander
- 22. jul. 2019
- 5 min
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
Mark Hallander
- 21. jul. 2019
- 4 min
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Mark Hallander
- 6. jul. 2019
- 3 min
Take-aways from KFC's masterclass in crisis communication
More than 750 restaurants had to close within 24 hours due to missing chicken. What can we learn from KFC's clever response?
Mark Hallander
- 1. jul. 2019
- 4 min
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
Mark Hallander
- 9. jun. 2019
- 4 min
Is segmentation a flawed marketing principle?
Segmentation is a very common marketing principle, but have marketers become biased in using it?
Mark Hallander
- 9. jun. 2019
- 4 min
Disruption. Adding value to an overused buzzword
A word used with a fierce frequency, but what is disruption really and how can we deal with it?
Mark Hallander
- 9. jun. 2019
- 3 min
The stories that control our emotions
Our emotions often get the best of us when we engage in tough dialogue. Learn how to become better at difficult conversations.
Mark Hallander
- 9. jun. 2019
- 4 min
Internal communication challenges in a global setting
Communication in a cross-cultural setting can be difficult. How do we communicate on a shaky foundation of cultural diversity?
Mark Hallander
- 9. jun. 2019
- 5 min
How to communicate during a crisis
Crisis management is a tough and chaotic discipline. How do you act and communicate when disaster strikes?
Mark Hallander
- 9. jun. 2019
- 3 min
Improve your interpersonal skills with non-verbal communication
How to become a better at communicating using body language, intonation and other techniques.
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