Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
Top 3 CMO focus areas for 2021
3 tips for starting a new job
Two approaches to project management you should know
Thoughts on Digital Transformation during COVID-19
How to develop sustainable competitive advantage
3 principles of Lean Management
Creating a feedback-oriented organization
The role of strategy in business
From product to corporate branding and beyond
10 steps to becoming successful with Employee Advocacy
A new sales imperative: B2B selling in the Age of the Informed Consumer
Take-aways from KFC's masterclass in crisis communication
Brand Bravery – a key to creativity in advertising
Is segmentation a flawed marketing principle?
Disruption. Adding value to an overused buzzword
The stories that control our emotions
Internal communication challenges in a global setting
How to communicate during a crisis
Improve your interpersonal skills with non-verbal communication