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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Branding vs. Marketing: What’s the difference, and why does it matter?
Discover the key differences between branding and marketing. Learn how they work together to drive loyalty, trust, and business success.
3 strategies for B2B lead generation
Which strategies should you incorporate to create a consistent flow of qualified leads for your B2B business?
5 best free digital marketing tools
The list of tools to use within the field of digital marketing is somewhat endless. Which ones should you use? Here are 5 free tools.
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
5 learnings from Brand of the Year: Burger King
I take a look at Burger King's advertising development and present brand recommendations from their Global CMO.
3 lead generating content strategies for social media
What are the best Content Marketing strategies when we want to generate more leads? Here are my top 3.
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
How to manage challenging consumer behavior
Today's consumers have more power than ever before. How do marketers handle challenging consumer behaviour?
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