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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Top 5 web design trends in 2019
Staying up to date with website design is important. What are the most vital trends that you need to implement this year?
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
5 learnings from Brand of the Year: Burger King
I take a look at Burger King's advertising development and present brand recommendations from their Global CMO.
3 lead generating content strategies for social media
What are the best Content Marketing strategies when we want to generate more leads? Here are my top 3.
8 Google tools that will inform your marketing decisions
Which tools are the best, when we are to discover trends and monitor actual consumer behaviour in the digital landscape?
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
How to write a good case
Cases are a great communicative tool, but they are not easy to write. What is the formula for writing a solid business case?
Is segmentation a flawed marketing principle?
Segmentation is a very common marketing principle, but have marketers become biased in using it?
Digging into Marketing Psychology
Looking into social confirmation theory, the power of endorsements and consumer decision-making.
4 marketing trends to look out for in the coming year
The digital marketing world represents a flood of opportunities - here are some to look out for in the coming year.
A new paradigm: Marketing in the network society
The rise of different new mediums has changed the rules of the game, and the receiver is more powerful than ever...
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